Europe has the image of high quality products, huge fashion labels & luxury cars. Even though it is true, not everyone in Europe has the money/fashion sense to walk around in fashionable clothing or the money to buy luxury cars. So what do we want to do? We want to live up to the expectations of the ‘Buitenwacht’ so that Europe looks like they think it does.How are we going to do that? We put the emphasis on fashion and make a fashion label of Europe. A fashion label that provides all European citizens of the clothing they need to be fashionable. But also criticizes the modern-day norms and values, namely being too attached to material objects like fashion for example.With this in mind we created ÓPÊ. ÓPÊ is the European fashion label that provides the European citizens of the fashion they need to live up to the expectations of the outside world. ÓPÊ is unisex, modern, sophisticated, provides quality and has a critical note. Our collection for AW ’15 is called ‘DO U C ME?’ and criticizes the modern-day norms and values by making clothing that wants to be seen, just as the people want others to see that they are wearing a certain brand. ÓPÊ, on Europeans, for the outside world, about us all.
This project was made in collaboration with Giorgio Lieuw-On.